Caregiver Podcast

Gary Edward Barg, Founder and Editor-in Chief of Today's Caregiver magazine and caregiver.com interviews entrepreneur and attorney David Smith about his new book “It's About Time” in which he reveals how to turn deep-seated resistance into successful conversions and helps to reframe the senior living community sales process into a partnership between the sales professional, the family caregiver and the senior. His field-tested technique, Prospect-Centered Selling®, is based on a theoretical model adapted from the psychology of change. The book is available at http://caregiver.com in the Caregiver BookClub.